FOR IMMEDIATE RELEASE
April 2, 2019
Chris Helle, Chief Marketing Officer, firstname.lastname@example.org, (610) 239-6056
PREMIER DENTAL LAUNCHES “AeroPro™ Cordless Handpiece”
Innovative cordless prophy system brings greater mobility, choice and control to hygienists
PLYMOUTH MEETING, PA – April 2, 2019 – Premier® Dental, a global privately-held developer, manufacturer and distributor of dental products with sales in over 75 countries, announced today the launch of ‘AeroPro™,’ a new cordless handpiece that’s poised to set a new standard in cordless prophy systems. Based on extensive input from consumers, Premier’s R&D team has developed a truly light-weight, well-balanced, ergonomic cordless and pedal-less handpiece that finally addresses the most common concerns expressed by hygienists about other handpieces in the market.
“By engineering greater mobility, choice and control into AeroPro, we aim to help hygienists reduce many of the most frequently occurring symptoms of hand and wrist disorders and fatigue caused by repetitive movements and awkward positioning,” said Bill McHale, Senior Vice President of Product Development at Premier. Premier has leveraged valuable insights from dental professionals to add several other consumer-friendly features as well—from longer battery life to the ability to accept most prophy angle brands to more convenient infection prevention protocol.
AeroPro’s innovative design helps reduce hand and wrist stress by allowing hygienists to rotate the prophy angle a full 360º for improved intraoral access and comfort. Its cordless construction means good riddance to annoying cords and rheostats and is a welcome upgrade for coronal polishings—in both office and at mobile clinic settings.
AeroPro also excels in battery life. Through integration of ChargeSMART™ Battery Technology, Premier addresses a common complaint by ensuring the quick-charge unit powers AeroPro with a long-lasting charge that lasts through a busy workday.
Unlike other handpiece brands, AeroPro delivers dental professionals greater choice by allowing them to use most types of disposable prophy angles. No longer will they be locked into one company’s brand.
AeroPro’s quick-touch button enables fingertip control and easy switching between low and high speeds. Its quiet yet powerful German-made motor maintains a consistent speed during polishing without the need to apply extra pressure.
And finally, AeroPro is CDC-compliant with a convenient infection prevention protocol. The system helps ensure patient safety from cross-contamination by utilizing custom-fit disposable polyurethane barriers that slide easily over the motor component. Dental professionals can then simply autoclave the interchangeable outer sheaths and disinfect the motor component.
The end result is both the hygienist and the patient are assured a more positive polishing experience.
Two AeroPro Packaging Options
The AeroPro Basic Kit includes an autoclavable outer sheath, a bag of 48 2pro Disposable Prophy Angles, a motor component, a charging station, and AC adaptor, a stand and a box of 500 Disposable Barriers. Premier’s suggested retail price is $799.
The AeroPro Complete Package includes three autoclavable outer sheaths, two bags of 144 2pro Disposable Prophy Angles, a motor component, a charging station, and AC adaptor, a stand and a box of 500 Disposable Barriers sheaths. Premier’s suggested retail price is $1,145.
Commenting on the new AeroPro launch, CEO Julie Charlestein stated, “We know that in an era of ever-rising consumer expectations, we must continuously listen to our customers, innovate and redefine what it means to deliver a great product and customer experience. We’re extremely proud of the team that developed AeroPro and we’re confident this innovative handpiece will be well-received by dental professionals as it satisfies many unmet needs. AeroPro is truly an inspired solution for daily dentistry.”