JOB TITLE: Marketing Manager
Location: Hybrid/remote or in office in Plymouth Meeting, PA
Reports To: Vice President, Marketing
Position Overview:
The Downstream Marketing Manager is responsible for go to market execution, commercial readiness, and demand driving activities for assigned product portfolios within the medical device or dental market. Working closely with the VP of Marketing, this role serves as the critical bridge between upstream product strategy and sales execution—translating value propositions into compelling messaging, campaigns, and sales enablement tools that drive adoption, utilization, and revenue growth.
The ideal candidate is a hands on commercial marketer with experience supporting field sales teams, launching products in regulated markets, and engaging clinical, dealer, and distributor audiences (e.g., DDS, RDH, specialists, dealers).
Key Responsibilities:
• Own downstream launch execution for new products, indications, and line extensions
• Translate upstream strategy into clear positioning, messaging, and channel plans
• Lead cross functional launch readiness with Sales, Training, Regulatory, and Operations
• Manage cross functional projects from initiation through regulatory, legal, and marketing approval, ensuring milestones, reviews, and final approvals are completed on time
• Ensure launch materials, training, and tools are delivered on time and with high quality
Sales Enablement
• Develop and maintain sales tools including presentations, brochures, demos, battle cards, objection handlers, and value calculators
• Partner with Sales Leadership to identify gaps and opportunities in commercial readiness
• Support national sales meetings, regional meetings, and distributor trainings
• Ensure messaging consistency across direct sales, dealers, and distributors
Customer Facing Marketing Communications
• Manage and define requirements regarding strategic direction for customer-facing content, including:
o Product literature and digital assets
o Case studies, testimonials, and clinical evidence summaries
o Promotional campaigns and programs
• Partner with MarCom team to develop and produce materials aligned with objectives
• Tailor messaging to key audiences (DDS, RDH, specialists, dealers, distributors)
• Ensure compliance with regulatory, legal, and brand standards
Campaign Management & Demand Generation
• Plan and execute integrated marketing campaigns across digital, events, email, social, and traditional channels
• Partner with digital marketing and events teams to drive lead generation and pipeline support
• Support trade shows, congresses, and customer events with cohesive messaging and materials
Market Intelligence & Competitive Insights
• Monitor competitive activity, pricing, positioning, and promotional strategies
• Gather and synthesize voice of customer insights from sales, customers, and channel partners
• Translate insights into actionable recommendations for messaging, campaigns, and portfolio strategy
Performance Tracking & Optimization
• Define and track KPIs for campaigns, launches, and sales enablement effectiveness
• Analyze performance metrics (engagement, adoption, revenue impact)
• Continuously optimize programs based on data, feedback, and market response
Cross Functional Collaboration
• Work closely with Upstream Marketing to ensure strategic alignment
• Partner with Sales, Sales Training, Clinical Education, Regulatory, and Legal
• Collaborate with Digital Marketing, Events, and Communications teams
• Serve as a trusted commercial voice representing customer and sales needs
Required Qualifications
• Bachelor’s degree in Marketing, Business, Life Sciences, or related field
• 5+ years of experience in downstream, commercial, or field focused marketing
• Experience in medical device, dental, or regulated healthcare markets strongly preferred
• Demonstrated success supporting sales teams and executing product launches
• Strong project management and cross functional leadership skills
• Ability to translate complex clinical or technical concepts into compelling value propositions
Preferred Qualifications
• Experience working with dealer or distributor sales models
• Familiarity with CRM and marketing automation platforms
• Experience supporting digital campaigns and analytics
• Prior experience launching capital equipment, consumables, or software enabled devices
Core Competencies
• Commercial mindset with strong sales empathy
• Strategic thinking paired with executional excellence
• Data driven decision making
• Clear, persuasive communication skills
• Ability to thrive in fast paced, matrixed environments
Contact Karen Giannone if interested, or if you need more information.
