Premier Dental Announces ‘The Premier Promise’
Exceptional Customer Experience Is Key to Premier’s Next Hundred Years of Success
PLYMOUTH MEETING, PA – February 19, 2018 – Premier® Dental, a global developer and manufacturer of dental and medical products, announced today the launch of ‘The Premier Promise,’ an affirmation of its long-standing commitment to deliver a superior end-to-end customer experience. CEO Julie Charlestein explained that ‘The Premier Promise’ is the company’s customer-centric pledge to do four things: (1) make it easy to do business with us; (2) provide innovative, standard-setting solutions; (3) be a product concierge for knowledge and service, and (4) make it right if we fall short.
Charlestein stated, “We know that in an era of constantly rising consumer expectations, we must continuously redefine what it means to deliver a great customer experience. While we’re excited to celebrate our 105th year, we want our customers to know that we promise to go the extra mile, every time. ‘The Premier Promise’ is our way of letting customers know that no matter how fast things change in our industry, they can count on us to deliver what we’ve always delivered: exceptional customer service combined with undeniably proven products that enable better patient outcomes.”
Premier’s Chief Marketing Officer, Chris Helle, stated, “To drive brand preference, affinity and loyalty for Premier and its stable of products, we must continuously evolve and upgrade our end-to-end customer experience to consistently deliver across all consumer touch points. Whether it’s browsing our website, a visit with one of our sales reps, our product performance, or a customer service call, every interaction influences customer perception of the Premier brand.”
In addition to building trust through a ‘no questions asked’ return policy, recent customer experience upgrades include adding online chat capability, streamlining the inbound call menu tree to make it quick and easy to reach Customer Service Representatives directly and empowering each Representative with the authority to resolve any customer challenges that may arise. Helle added, “What makes the four principles of ‘The Premier Promise’ powerful is that they work both externally to reassure our customers and internally to rally our employees—as every colleague has an important role to play in delivering the best possible customer experience.”
Charlestein observed, “Premier has always been an innovative company, ever since it was a start-up. As I’m the great-grand daughter of the founder, I can confirm that we’ll never stop searching for ways to deliver inspired solutions for daily dentistry to support our customers. And with industry competition and technological innovation always intensifying, we believe that delivering on ‘The Premier Promise’ and its four principles will ultimately help drive consumer choice, brand recommendation and company longevity as we look to propel the company into the next hundred years.”